Days
MAY 12-14, 2025

Benefit announced the return of the brand

International Companies 

  • As of October 31, more than 16,000 brands grew more than three times year-on-year on JD, and the number of brands with turnover exceeding 100 million grew more than 40% year-on-year. Among them, L’Oreal, Estee Lauder, Giant Bio and other beauty groups grew by more than 100%.
  • Benefit, the makeup brand of the LVMH Group, announced the return of the brand and the opening of its overseas flagship store on Tmall International.

Ingredients 

  • Compared to the skin care market as a whole, the growth trend of the specialty botanical ingredients skin care market is relatively good, with a sales growth rate of 26.3 %.
  • Recently,the State Drug Administration new cosmetic raw material filing system added four new raw material filing information. Guangzhou Huaxi Biotechnology Co.,Ltd. has completed the filing of Camellia sinensis leaf extract; Guangdong Bawei Bio-technology Co., Ltd. has completed the filing of dihydromyricetin; Shanghai Jahwa Union Co., Ltd. has completed the filing of cymbopogon flexuosusleaf extract; and Yunnan Botanee Biotechnology Group Co., Ltd. has completedthe filing of Cui-Yun-Cao extract.

Trends and Market

  • China’s overall FMCG sales achieved a growth of 2.6% by August 2024, picking up compared to the whole of last year. Among them, the online channel became an important growth driver, with an increase of 11.2%.
  • Consumers tend to buy personal care products with group sets, and cost-effective, better results, and easy to try new products are the top 3 factors.