In recent years, consumers’ attention to environmentally friendly packaging has continued to rise, and more than 60% of consumers will give priority to products with environmentally friendly packaging when purchasing cosmetics. At the same time, in the field of design style, unique, fashionable and rich brand personality packaging is more likely to attract the attention of consumers, and its market share is increasing at a rate of 15% per year. In terms of product use experience, convenient and humanized packaging design has gradually become a trend. It can be seen that in the process of constantly meeting consumer needs, cosmetic packaging is also leading the development trend of the industry.

29th China Beauty Expo (CBE Shanghai) will be held at Shanghai New International Expo Center on May 12-14, 2025. The packaging exhibition area composed of six halls (W4, W5, N3, W8, W9 and W10) will focus on presenting innovative packaging products and create a one-stop procurement of special packaging exhibition area for beauty industry experts.

Three Packaging Halls

Hall W8, W9 and W10 of the six packaging halls show the frontier trend of packaging, which has attracted a lot of attention. The three packaging halls in CBE 2025 will be upgraded again, with more diverse product types and more convenient layout……

W8

Packaging & Label Zone

Under the influence of digital technology, artificial intelligence and environmental protection policies, China’s printing industry has gradually formed the three mainstream development trends of digital printing, intelligent packaging and green printing, and label printing has become an important landing point for aggregating the three development trends!

W9

Packaging (Paper, Box, Bag)

It is expected that by 2027, China’s paper and paper container manufacturing market is expected to reach 378 billion yuan, and paper packaging, as a high-quality green packaging material, is becoming a rapidly developing track in the beauty industry.

W10

Containers

Data shows that the global cosmetic packaging market is expected to grow to about 384.95 billion yuan in 2025, with a compound annual growth rate of 4.03%. As the content carrier of cosmetics, container packaging has great potential in the market development.