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MAY 12-14, 2025
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News

Melt Season will be the first Chinese brand to enter DFS

Companies 

  • On September 24, Li Jiaqi’s company, MeiONE, launched its overseas business layout and established a new international development department. And the first overseas stop may be targeting the Southeast Asian market.
  • On September 30, Chinese high-end fragrance brand Melt Season will open offline counters and immersive pop-up stores at the stores of international travel retail giant DFS on Canton Road and Causeway Bay in Hong Kong, becoming the first Chinese company to enter DFS. The perfume brand has taken an important step in the brand globalization strategy.

Ingredients 

  • DASIPHORA FRUTICOSA extract and β-nicotinamide mononucleotide have recently completed the registration of new raw materials. The filers are Yunnan Botanee Biotechnology Group Co., Ltd. and Bangtai Bioengineering (Shenzhen) Co., Ltd., and the registration numbers are “Guozhuang original license number 20240067” and “Guozhuang original license number 20240068”.
  • 3,4-Dihydroxyphenylethyl alcohol has recently completed the registration of new cosmetic raw materials (Registration Number: Guozhuang original registration number 20240066), which was registered by Shanghai Huamao Pharmaceutical Co., Ltd. 3,4-Dihydroxyphenylethyl alcohol, commonly known as hydroxytyrosol, has received widespread attention in recent years for its application in the fields of food and cosmetics.

Trends and Market

  • According to media reports on September 26, Taobao Tmall will officially gain access to JD Logistics and is expected to go online in mid-October. At the same time, JD will also join up with Cainiao Smart Logistics, who shares a parent company with Taobao Tmall. JD will officially collaborate with Alipay, and the logistics and payment systems of both parties will gradually begin to be joined up.
  • According to Euromonitor statistics, the Chinese fragrance market is expected to grow at a compound annual growth rate of 21.78% from 2021 to 2025, exceeding the average growth level of 7% in the global fragrance market, and by 2026, the size of the Chinese fragrance market is expected to exceed 5 billion US dollars (about 32.289 billion yuan).