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CBE SHANGHAI
MAY 12-14, 2025
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2024 Beauty Insights- 2nd Edition

The National Immigration Administration has officially implemented five measures to facilitate foreigners coming to China from January 11, further opening up relevant ways for foreign nationals to come to China for business, study and tourism。The five measures include: 1. Relaxation of conditions for foreigners coming to China to apply for port visa; 2. Foreigners can transit directly through Beijing Capital Airport and other airports 24 hours a day without going through inspection procedures; 3. Foreigners in China can apply for visa extension, replacement and reissue at their nearest location; 4. Foreigners in China who need to enter and exit multiple times can apply for a re-entry visa; 5. Simplify application materials for visa documents for foreigners in China.

Renowned personal care brand Sukin has found a new home under the ownership of a company led by its former CEO, John Humble. This acquisition comes in the aftermath of the collapse of BWX, the Australian Securities Exchange (ASX)-listed parent company of Sukin, which was deemed the largest sell-off in the country’s cosmetics sector last May.

The Body Shop has achieved a huge milestone by becoming the world’s inaugural global beauty brand to unveil 100 percent vegan formulations across its extensive product ranges, spanning skincare, body care, haircare, makeup, and fragrance. This accomplishment has received certification from the Vegan Society, signaling a significant shift towards cruelty-free beauty practices, not only globally but specifically resonating with Australian consumers.

Revlon has unveiled actress Madelyn Cline as the latest addition to its Global Brand Ambassadors, standing shoulder to shoulder with esteemed figures like Ashley Graham and Megan Thee Stallion. Not to be overlooked is the notable presence of Australian singer and songwriter Delta Goodrem, who, since being appointed as Revlon’s inaugural Australian ambassador for the ANZ region in 2021, has significantly enriched the brand’s constellation of stars. Delta Goodrem even graced the cover of Retail Beauty last Spring, cementing her role as a key contributor to Revlon’s glamourous lineup.

The L’Occitane Group, a certified B Corporation and leader in sustainable beauty, announced the merger of CEO and Group Managing Director roles effective April 1, 2024. Laurent Marteau, the current Group Managing Director with over 20 years’ of beauty industry experience, will assume the combined position. Marteau’s journey in the sector has been illustrious, including a noteworthy 15-year tenure in various senior management roles and countries with the LVMH Group. His trajectory continued with a pivotal role at the La Prairie Group, where he served as VP for Global Travel Retail & Special Channels, eventually earning a position on the Board of Directors in 2014.

The Food and Drug Administration (FDA) has announced it will delay the enforcement of the requirements for cosmetic product facility registration and product listing requirements under the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) for an additional six months. In a guidance published on November 8, 2023, the U.S. FDA announced that they will not enforce the cosmetic product facility registration and cosmetic product listing requirements for an additional six months, until July 1, 2024. The Agency said the postponement aims to help ensure that industry has sufficient time to submit such information.

ACT Beauty, a company specializing in the creation of luggage, beauty and fashion accessories, retail, and promotional products, as well as luxury packaging solutions, acquired at the end of 2023 Bien Faire, a committed company specializing in the manufacture of eco-responsible and upcycled textile accessories. The aim is to accelerate and broaden ACT Beauty’s range of committed, responsible solutions and strengthen its position in the luxury, beauty, and skincare markets.

Luxury beauty and retail group Ushopal has led a new multi-million dollar round of financing of high-end Chinese fragrance brand, Documents. This investment represents Ushopal’s first equity investment in a Chinese domestic brand. The group already owns stakes in French niche fragrance brands Juliette Has A Gun and Roos & Roos, as well as in British skincare label Argentum, among others.

The Hainan Provincial Cosmetics Association released industry-related data: From January to November 2023, Hainan’s total cosmetics sales were 23.024 billion yuan, ranking second among all sales categories, only after automobile sales.

Chanel Parfums Beauté and g.pivaudran have joined forces for the large-scale launch of the very first mascara product packed in recycled aluminum. The innovation will be showcased at the Paris Packaging Week on 17th and 18th January 2024. The new primary packs of Chanel’s “Le Volume”, “Le Volume Révolution” and “Le Volume Stretch” mascaras will now contain a share of post-consumer recycled (PCR) aluminum of between 10% and 20%, depending on the decor models.